That ad is remarkable for two reasons: First, it presents Legos as a playset where you can just make stuff, and it revels in it. But even more remarkable is that it features a girl holding Legos. I seriously can not remember the last time I saw a Lego marketing image of a girl holding their product. The girls in my son’s first-grade class? Only the tomboys play Lego—all the rest “used to.”
The whole post is great.
